Gilmer Apartment Hotel: Driving Direct Bookings with Smart Tech and Seamless Guest Experience
With STAAH, Gilmer simplified rate management, enhanced guest booking experience, and grew direct reservations through Google and GDS.
Tucked into the heart of Wellington’s buzzing CBD, just steps from Lambton Quay, Gilmer Apartment Hotel is a haven for business travellers who value independence, comfort, and convenience. Offering modern serviced apartments with kitchenettes, in-room washer/dryers, on-site parking, and complimentary gym access, this is more than just a place to sleep — it’s a space designed to live and work well.
But delivering a great guest experience doesn’t stop at the room. Gilmer knew their digital journey needed to match their high in-stay standards — and that’s where STAAH stepped in.
STAAH, Gilmer was using another channel manager and booking engine. But it quickly became clear the tools weren’t quite meeting their needs.
“Managing availability and rates across multiple OTAs was time-consuming and often inconsistent,” says Steffen Dittrich from Gilmer Apartment Hotel. “The channel manager lacked intuitive design and the booking engine on our site wasn’t helping us convert visitors into guests.”
The team was also exploring integration with the Global Distribution Systems (GDS), and their previous provider’s solution was proving to be expensive and restrictive. They needed a smarter, more affordable alternative that was easier to use, looked better online and could scale with their goals.
STAAH’s Booking Engine completely transformed Gilmer’s direct booking experience. Its clean, mobile-responsive interface and smooth functionality gave website visitors an easy, fast, and visually appealing path to confirm a reservation. “It’s one of our favourite tools,” says Steffen. “It consistently delivers strong conversion rates and makes a great first impression.”
STAAH team today.
Source link